Hey Smartypants!!

I wrote a book in 2020 and you haven’t read it. This hurts my feelings. But it’s not your fault.

In the spring of 2020 (way back then, just a teensy bit after the Covid shutdown) I wrote a book called Deckonomics: Develop Presentations That Spread Ideas, Drive Decisions, and Close Deals.

It was a huge undertaking.

I finished the text of the book in about 3 months, but it took 2+ years to finish all of the associated graphics and imagery. (It’s about presentations, so it had to be visual).

It’s still not out.

And frankly, it’s embarrassing!

It’s taken so freakin’ long I kinda stopped talking about it even though I am convinced it’s the ultimate reference on how to build a presentation that makes shit happen!

Here’s what’s so damn frustrating about the process - the book has effectively been written for 3 ½ years!! But it’s all locked up with my publisher. That doesn’t do anyone any good.

But this is a rant for another day. (That book is coming. We finished final edits last week, for like the 10th time, so . . . 🤞.)

Here’s the thing . . . I don’t have any illusions about becoming famous for the book, or making any real money on the book, or rigging the algorithm so I can claim “BEST SELLER!”

So this time, I figured, “F-it!”. I’m gonna write the whole first draft of my NEW book in pieces and in public!

Here’s the beauty of doing that . . . at least what could be the beauty.

It means I can include more info, anecdotes, and examples from the wild – from you!!!

That’s right, I’m putting you to work.

For instance, last week I was talking to a recruiting guru (who also happens to be my cousin!) who’s worked for the likes of Twitter, Microsoft, Zappos, RackSpace, USAA (I could go on). And he shared with me how he’s developed his own methodology for finding talent that will have a good cultural fit for the companies he recruits for.

Wanna know one part of it? #Storytelling!

We talked about why the “messaging” in a job description has a lot to do with who will be attracted to the job. And how the message needs to be different for different “audiences”.

For example: Zappos, a company widely known for its endearingly wacky culture focused on ‘happiness’, still needs to match the messaging to the prospect it wants to attract. In other words, a software engineer (typically) is going to respond better to a straight-forward job description that lays out clear expectations (ahem deliverables). A customer service rep on the other hand will appreciate heroic stories of how they can save the day by sending happiness pizzas. (See a highlight of the convo here.)

What I’m trying to say is this: you probably have a story I’d like to hear. And I might even include it in the book. Because . . .

My NEW book is all about how the “message” is the real thing driving the business.

Which brings me back around to why I’m writing it on LinkedIn.

The point of writing a book (for me at least) is for the content to be read . . . and for the reader to learn something new . . . that they can use.

Sooooo, if you want to, you can read the drafts of AMP™ | Actionable Messaging Playbooks to Amplify Your Company’s Communications . . . .as I write them . . . right over on LinkedIn. (And if you subscribe to my LinkedIn Newsletter they will be sent to the inbox associated with your LinkedIn account). The Intro and Chapter 1 are already there.

And if you’ve got a story to share - hit reply!

And if you don’t, but you’ve always wanted to call yourself “Editor”, this is your BIG CHANCE! Send me feedback and then just go right ahead and update your LinkedIn profile with “Book Editor” – I’ll back you up. 👍

But enough about me, I want to hear about you!

Got a war story about when you got the message right? Or wrong?

Or just wanna say, hey! Hit reply and say hola.

Thanks for reading to the end! I’m thankful for you.

Ginger, CEO at Motive3.com