It is important to refine the points that will support slide headlines – too many points can weaken the argument. 

Techniques to create lean and mean copy: 

• Use the rule of thirds, which ensures that there is enough space for a visual to make a greater impact and boost memorability 
• Use full sentences and format the slide in a visually appealing way
• Use the notes section of the slide to work out the copy and consider using short paragraphs, especially if the presentation will be emailed and not presented in person

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