It is important to refine the points that will support slide headlines – too many points can weaken the argument.
Techniques to create lean and mean copy:
- Use the rule of thirds, which ensures that there is enough space for a visual to make a greater impact and boost memorability
- Use full sentences and format the slide in a visually appealing way
- Use the notes section of the slide to work out the copy and consider using short paragraphs, especially if the presentation will be emailed and not presented in person