The best pitches are succinct and leave time for conversation. 

To create effective headlines: 

• Distill the information from the sticky notes into a single sentence that serves as the slide 
• Write the headline as a full sentence and have a point of view 
• Use clear and direct language, avoid jargon and acronyms, and use vocabulary that can be understood by a 10th-grader
• Read them all back to back and see if they tell a persuasive story without the need for additional text or graphics

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