Ep.2 Why Story Structure Makes Your Pitch More Persuasive

Presentations are how business gets done but most are uninspiring. Learn how to develop presentations that spread ideas and close deals in this video series.

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Ep.2 Why Story Structure Makes Your Pitch More Persuasive

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Presentations are how business gets done but most are uninspiring. Learn how to develop presentations that spread ideas and close deals in this video series.

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Ep.2 Why Story Structure Makes Your Pitch More Persuasive
Tagged:
Storytelling
Deckonomics
Video

In short, stories are an effective tool to engage your audience emotionally and intellectually and to persuade them to take action. 

Stories:

  • have predictable structures and can boost oxytocin (the cuddle hormone).
  • contain simulations to help your audience become comfortable with the idea of change.
  • give your audience a vision of success.
  • evoke emotions that create a sense of trust and bonding.

Ep.2 Why Story Structure Makes Your Pitch More Persuasive

Presentations are how business gets done but most are uninspiring. Learn how to develop presentations that spread ideas and close deals in this video series.

Share
Tweet
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