Establish a position only you can own.

Stand for something different.

Be in a category of one.


Motive3 helps brands sharpen their focus to communicate the big ideas that set them apart.

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We Build Messaging That Resonates & Motivates

Streamline & simplify your communications to fuel growth

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How We Think

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Escape the Sea of Sameness.

Brand Positioning helps you to establish a differentiated market position that separates you from the herd.

We identify your ‘best fit’ prospects and what they have in common.
We find the target markets where your unique benefits will be obvious.
We establish your clear advantages over the competitive alternatives.

Connect and Conquer.

Fix your weak, inconsistent or ineffective communications.
CLARIFY YOUR VALUE PROPOSITION
Transform complex offers into clear, impactful communication, ensuring your vision is not just conveyed but also comprehended.
SIMPLIFY YOUR MESSAGE SO IT CAN SCALE
Streamline communication by using clear, engaging, and benefit-focused language for better understanding and recall.
UNIFY WHAT & HOW YOU COMMUNICATE
Align your overall brand narrative while catering to the unique dynamics of each channel.

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Tell a brand story that motivates action.

We develop powerful Brand Storytelling that inspires and engages your audience.

We help establish your brand’s credibility to solve the customer’s problems.

We identify potential red flags and provide strategies to overcome resistance.

We streamline your messaging so customers
say ‘yes’.

What's your motive?

Becoming a challenger brand is all about differentiating your way out of the red zone with a brand promise only you can own, and presenting it to the prospects who are looking for it. It’s about showing up with an obvious advantage, in a way that is clear and direct.
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Challenging a market leader is about demonstrating that you can beat the leader at their own game. You'll need proof points and value statements that are intuitive and obvious. This strategy requires resources and resilience, and is best pursued when market dynamics are shifting.
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Market leaders defend their high ground by fighting all comers. They have to keep challengers at bay and keep an eye out for disrupters. Market leaders defend their position by reinforcing leadership among challengers, expanding into new markets, and extending into new categories.
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Motivated yet?
Knowledge is Power.

Download our
positioning assessment.
Our confidential self-assessment tool is designed to give you a quick diagnostic on the 6 areas of competency that signal a well-positioned brand.
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