Establish a position only you can own.

Stand for something different.

Be in a category of one.


Motive3 helps brands sharpen their focus to communicate the big ideas that set them apart.

See what we do

Our team is loved by companies around the world.

Amgen logoBlue Cross logoKaiser Permanente LogoAnthem logoDuke Health logoCoca Cola logoVerizon logoUS Bank logoRelativity logoDisney logo
Check out our case studies

Escape the Sea of Sameness.

Brand Positioning helps you to establish a differentiated market position that separates you from the herd.

We identify your ‘best fit’ prospects and what they have in common.
We find the target markets where your unique benefits will be obvious.
We establish your clear advantages over the competitive alternatives.

Communicate in language that customers understand.

We develop Brand Messaging that is uniquely yours and defies comparison.
We help you define a distinct
brand language to drive
all communications.
We align and translate your
brand promise across
the customer journey.
We combine messaging architecture and key value statements to deliver conversion-focused results.

Tell a brand story that motivates action.

We develop powerful Brand Storytelling that inspires and engages your audience.

We help establish your brand’s credibility to solve the customer’s problems.

We identify potential red flags and provide strategies to overcome resistance.

We streamline your messaging so customers
say ‘yes’.

What's your motive?

Escape the Red Zone
Challenge the Leader
Defend Your High Ground
Becoming a challenger brand is all about differentiating your way out of the red zone with a brand promise only you can own, and presenting it to the prospects who are looking for it. It’s about showing up with an obvious advantage, in a way that is clear and direct.
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Challenging a market leader is about demonstrating that you can beat the leader at their own game. You'll need proof points and value statements that are intuitive and obvious. This strategy requires resources and resilience, and is best pursued when market dynamics are shifting.
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Market leaders defend their high ground by fighting all comers. They have to keep challengers at bay and keep an eye out for disrupters. Market leaders defend their position by reinforcing leadership among challengers, expanding into new markets, and extending into new categories.
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Anne, B.
Title | Company Name
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Professional woman
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Anne, B.
Title | Company Name
SEE CASE STUDY
Professional woman
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Anne, B.
Title | Company Name
SEE CASE STUDY

Motivated yet?
Knowledge is Power.

Download our
positioning assessment.
Our confidential self-assessment tool is designed to give you a quick diagnostic on the 6 areas of competency that signal a well-positioned brand.
See more at our resource center
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Motive3 is a woman owned and minority owned business.
About Motive3
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Fractional CMO
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Brand PositioningBrand MessagingBrand Storytelling
Workshops & Training
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About Motive3
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