Create an Actionable Messaging Playbook™ that clarifies, simplifies and amplifies your messaging.
Clarify your advantage
Simplify your message
Amplify your mind-share
Without a playbook, getting your whole team aligned around a clear and simple message is like herding cats.
An Actionable Messaging Playbook™ will enable you to consistently:
Agonizing over what to say is a frustrating time suck. From fintech, to cybersecurity, to healthcare, to pharma, to manufacturing and beyond – we’ve helped companies take the ‘meh’ out of messaging with actionable messaging playbooks that help clarify, simplify, and amplify winners.
You can’t expect your team to know what to say to attract customers, close deals or even hire well without a clear and simple expression of where you deserve to win.
1. BOOK A STRATEGY CALL
This is an in-depth 90 minute call where we cover the playbook, the process, and determine if we’re a good fit.
2. AMP™ WORKSHOP
If we’re a good fit, we schedule the Actionable Messaging Playbook™ Workshop, a day long team exercise to expose where you deserve to win and how to communicate your advantage.
3. PLAYBOOK IMPLEMENTATION
The implementation stage starts by capturing all of the tactical low-hanging fruit to take action on immediately, then we move on to chart your longer term plan, and build your first 90-day sprint to get traction.
4. QUARTERLY ACCOUNTABILITY
Once implementation is under way, we schedule quarterly action days to track progress, problem-solve issues, and chart the next 90 days.
My favorite part of our whole experience together was the collaborative deep-dive into our customers.
We explored who our audience is and how to communicate our value to resonate with them. Motive3 distilled this, input key messages and created our story outline. This story became foundational to our new landing page and its messages have been woven into every piece of our campaign including multimedia assets, post copy and even comments!
>> Morgan Hoey, Avian
Attract new business, and turn existing customers into evangelists when you simplify your messaging.
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