An Actionable Messaging Playbook™ is a living brand messaging system that gives your team shared language, decision-ready frameworks, and guardrails for how to communicate—so messages stay clear, consistent, and usable in real conversations.
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A messaging playbook documents how a company explains what it does, who it’s for, and why it matters; providing clear guidance teams can use across marketing, sales, product, and leadership communication.
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The project kicks off with the AMP Messaging Workshop with key stakeholders from your management team. You'll get clear on your ideal target, your competitive advantage, and your positioning in the competitive landscape.
After the workshop, the Motive3 team goes to work refining your messaging and building your playbook based on the work done in the workshop.
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Finally, the team comes together again for a day of training & implementation. You'll share your playbook with your entire team and build a plan to implement it across your communications channels, focusing on the activities and tasks that produce immediate benefit.
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