How to Lead When You Don't Have the Answer Yet

Have you ever been in a meeting where a question lands…and you instantly feel the room turn toward you?

Your brain searches.


Nothing shows up.

And suddenly the pressure isn’t about the question anymore — it’s about you.

In today’s episode of The Storyteller’s Edge, Ginger breaks down one of the most revealing moments a leader ever faces: being asked something they genuinely don’t know yet.

This episode isn’t about winging it.

It’s about what actually signals authority when certainty isn’t available.

You’ll hear the simple structure Ginger teaches executives to stay grounded, credible, and in control — even when the answer isn’t ready.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1. The Room Isn’t Judging Your Knowledge

They’re watching your center of gravity.

When a leader scrambles, over-explains, or fills space with noise, it reads as instability — not transparency. Authority isn’t proven by having every answer. It’s proven by staying steady when one is missing.

2. Noise Erodes Trust Faster Than “I Don’t Know Yet”

Most leaders think uncertainty is the risk.

It’s not.

The real risk is trying to cover the gap with speculation, hedging, or unnecessary detail. Noise creates diversion, not direction — and people feel it immediately.

3. Clarity Under Uncertainty Is a Learnable Skill

Ginger teaches a simple, repeatable structure leaders use in high-stakes moments:

  • Acknowledge the question without flinching
  • Anchor to what’s true right now
  • Define the path to the real answer

It takes about ten seconds — and it instantly shifts the power dynamic in the room.

Say what you know, name what you don’t, and clearly outline what happens next.

Want more like this?


Subscribe to The Storyteller’s Edge so you never miss an episode — and bring the moments you’re wrestling with. We’ll break them down together.

----

Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

Get the insights delivered weekly to your inbox. Subscribe at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Want to work with us contact us at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Ginger: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Hey there, I'm Ginger!

I’m a lifelong learner, a sucker for storytelling frameworks, and a pattern-recognition nerd who helps smart people simplify complex ideas.

Have a Question?

Book A Call
Motive3 is a woman owned and minority owned business.

Get valuable brand strategy insights from Ginger Zumaeta delivered weekly to your inbox.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

By signing up to receive emails from Motive3, you agree to our Privacy Policy. We treat your info responsibly. Unsubscribe anytime.

©2022 Motive3